An interesting short video by Storyboard about life as a sign painter in New York. Sign painting is a craft with a long history and with deep traditions. While the advent of design software and computer driven sign making machines has led to a decline in traditional sign-writers the trade is experiencing a slight renaissance due to a recognition from business owners of the value of signs which pay attention to detail and stand out. As Bristol's own Dapper Signs says "good signs ain't cheap, and cheap signs ain't good".
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